A little room to wonder
Human-centred Design
Human-centred design begins with what people are trying to do and the barriers they meet. A proposed solution remains an assumption until suitable evidence supports it.
How can you tell whether a design solves the person’s problem rather than your first guess?

Describe the need without choosing the solution
A need concerns an outcome: “I need to find the return place for a borrowed object.” “I need a blue sign” already selects a possible solution. Keeping the outcome separate makes it possible to compare several approaches instead of defending the first one.
Design Council’s Double Diamond describes opening out and focusing during a process of discovery, definition, development and delivery. The useful habit is to explore a problem before narrowing it, then explore options and test them. It is a model of work, not a guarantee that four labelled boxes produce a good result.
Distinguish observation, interpretation and proposal
An observation records what happened. An interpretation suggests why it happened. A proposal describes something that might help. Writing them separately prevents a confident guess from turning into an invented user finding.
People can have different needs and access requirements. Designing for an imagined average person can hide important barriers. A fictional scenario is useful for early thinking, provided it is labelled as fictional and does not pretend to replace research with actual users.
Worked example: the fictional return shelf
In an invented library scenario, four of ten borrowed model kits are placed on the display shelf instead of the return shelf. Observation: four were placed in the wrong location. One interpretation is that the return label is difficult to see. Other possibilities are an unclear process or a shelf that looks like storage.
Option A enlarges the label. Option B moves the return tray beside the exit. Option C combines a clearly labelled tray with a matching instruction on the borrowing card. A fair comparison would define the task and record correct placement, hesitation and questions. Merely asking which option looks nicest would answer a different question. These counts are a teaching scenario, not a finding about a real library.
A decision needs evidence and limits
Suppose a fictional walkthrough finds that a label improves visibility but still leaves people unsure whether a kit needs checking before return. The design question has become clearer: the process information is missing. The next revision should address that gap rather than keep increasing the lettering.
For your own enquiry, begin with a supplied or invented task and inspect it yourself. Any future research involving other people needs suitable consent, privacy and support arrangements. You do not need to interview strangers, collect personal experiences or publish anybody’s difficulties to practise design reasoning.
Only if you feel like trying
Separate three kinds of statement
- Write one fictional observation about an object-return task.
- List two possible explanations and two different solutions; keep them in separate columns or spoken lists.
- Choose one solution and specify an observation that would help evaluate it.
Optional. Work on paper, point to the example or talk it through. No account, purchase or public sharing is needed.
Look at the sources.
These references informed this introduction. You can check who published them, what evidence they use and whether you would ask another question.
- Government Digital Service, GOV.UKLearning about users and their needs
- Design CouncilFramework for Innovation
Research checked 1 November 2026. External pages have their own content and privacy practices.
Where could this connect?
These are editorial links between subjects. You choose which, if any, to follow.
Design
Human-centred work turns a broad design problem into an outcome and evidence-based questions.
Follow this connectionInclusive Sport Design
Designing participation starts with different people’s access needs rather than one assumed average participant.
Follow this connectionKnowledge & Evidence
A proposed explanation should remain distinct from the observations that might support it.
Follow this connection